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Mixed year for corporate bond sales
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Tag >> ideas
Jul 08
2010

Customers drive innovation

Posted by SherylNash01 in innovationideascustomerscustomer servicecareer/management

SherylNash01

As companies emerge from the recession, they are looking for new ways to grow. Ingenuity is key, and a number of companies are looking to their customers to help them drive innovation.

In the past two years, Masco Bath has turned the traditional product-development process on its head, reaching out to customers to help design new shower and bathing systems, rather than rely on in-house staff. The initiative called, Voice of the Customer (VOC), was the brainchild of president Chris Yankowich, as a way to cut costs and increase user satisfaction.





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