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Opinions and views from expert CFOZone members.

Tag >> ending a product line
Jul 19
2010

Throw good money after bad? Sometimes

Posted by SherylNash01 in R&D;ending a product linecareer/management

SherylNash01

Companies all too often stick with losing ventures despite signs of trouble, critics contend. But they acknowledge that it is often difficult to determine just how long is too long.

Still, the experts point to AOL, Google, Gillette, Michelin and Research In Motion as recent or current examples of companies that have refused to pull the plug, or delayed doing so, on products and services where margins, market share, relative growth rates and or other competitive benchmarks indicate that they would be better off investing the money tied up in them elsewhere.



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