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Mixed year for corporate bond sales
stephen taub

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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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Opinions and views from expert CFOZone members.

Tag >> customers
Oct 27
2010

Why customer service is a bottom line issue

Posted by annearf in pricemanagementcustomerscustomer service

annearf

Customer service has a direct impact on profits. Ignore that and your bottom line will suffer.

That's the conclusion of a recent survey from American Express conducted in the US and 11 other countries. It found that most customers will spend an average of 9 percent more when they believe a company provides excellent service. And 91 percent consider the level of customer service important when deciding to do business with a company.

Jul 08
2010

Customers drive innovation

Posted by SherylNash01 in innovationideascustomerscustomer servicecareer/management

SherylNash01

As companies emerge from the recession, they are looking for new ways to grow. Ingenuity is key, and a number of companies are looking to their customers to help them drive innovation.

In the past two years, Masco Bath has turned the traditional product-development process on its head, reaching out to customers to help design new shower and bathing systems, rather than rely on in-house staff. The initiative called, Voice of the Customer (VOC), was the brainchild of president Chris Yankowich, as a way to cut costs and increase user satisfaction.





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