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CFOs: Cash flow is top concern
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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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Opinions and views from expert CFOZone members.

Tag >> customer service
Oct 27

Why customer service is a bottom line issue

Posted by annearf in pricemanagementcustomerscustomer service


Customer service has a direct impact on profits. Ignore that and your bottom line will suffer.

That's the conclusion of a recent survey from American Express conducted in the US and 11 other countries. It found that most customers will spend an average of 9 percent more when they believe a company provides excellent service. And 91 percent consider the level of customer service important when deciding to do business with a company.

Oct 22

Banks must step up customer service

Posted by dbedell in transaction bankPegasystemsFinextracustomer serviceCashbank relationship management


Companies want better customer service from their transaction banks and are willing to pay up and switch banks to get it, according to a recent survey by Finextra and Pegasystems. It shows that there is a disconnect between what corporates want and what banks think they want.

According to corporate respondents, ease of access to service and information channels was the main priority in bank selection. This compared to banks’ responses, of which only 18 percent felt this was their main selling point.

Jul 08

Customers drive innovation

Posted by SherylNash01 in innovationideascustomerscustomer servicecareer/management


As companies emerge from the recession, they are looking for new ways to grow. Ingenuity is key, and a number of companies are looking to their customers to help them drive innovation.

In the past two years, Masco Bath has turned the traditional product-development process on its head, reaching out to customers to help design new shower and bathing systems, rather than rely on in-house staff. The initiative called, Voice of the Customer (VOC), was the brainchild of president Chris Yankowich, as a way to cut costs and increase user satisfaction.

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