About Us

About the Company

Content of CFOZone

Editorial Staff

The People Behind CFOZone

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About the Company

Our Mission
To create a highly interactive experience in which users not only become active participants in their community, but also take on the role of its custodial guardians, for the collective benefit of all corporate finance professionals. CFOZone supports and practices the philosophy of professional philanthropy.

About CFOZone.com
CFOZone™ is the First and Only ProSocialTM Network for CFOs.

CFOs are seeking help from other CFOs more so than ever before. They want new and innovative ways to connect and network. Today, CFOs prefer to network and collaborate with peers, on-demand.

CFOZone is the first of its kind online meeting place for CFOs. It is built upon the foundation of social networking and combines user generated content and expert editorial together around an open source platform. This environment encourages and enables CFOs' participation in creating and directing the development of their very own network and ensures their participation in it.

CFOZone is the only CFO site that understands that "it's lonely at the top" for CFOs. They have no peers in their respective organizations and therefore need to rely on help from their counterparts at other companies. This is why CFOZone caters to the highest common denominator in the Corporate Financial Management universe and restricts access to CFO only content and features.

CFOZone is the only corporate finance information source that qualifies and organizes its members by peer groups. A unique tiered structure allows CFOs exclusivity from all other non-CFO titles. CFOs are free to interact, network and engage only with peers of their same level, or they can opt to interact with the senior corporate finance community at large whenever they desire.

CFOZone clearly differentiates itself from every other CFO information source in the marketplace. CFOZone is the new industry standard in B2B media. CFOZone is the first and only ProSocialTM network for CFOs launched in this new era of social networking. CFOZone has no ties to any 'old media' publications or web sites. And unlike one-dimensional social networks that simply enable personal connection, CFOZone provides the critical information and knowledge sharing that CFOs require in order to successfully do their jobs.

About PSN, Inc.
CFOZone is a PSN, Inc. company.

PSN, Inc. is a business to business media and marketing services company that links buyers with sellers inside professional environments through the fusion of professional social (ProSocialTM) networking and interactive technologies.

PSN, Inc. is leading the charge of providing interactive business networks through online meeting places that will function as universal rallying points for today's high-powered business and industry leaders.

Business executives of all ranks, ages, and nationalities in all industries need to connect and interact with one another to ensure the success of their companies and their careers. They need to network, learn about emerging trends, solve business problems and especially to exchange ideas and uncover business leads.

Until now, the means for this crucial interaction was time consuming and expensive. Today, interactive technology facilitates that needed ProSocial networking in an on-demand fashion.


Content of CFOZone

CFOZone consists of several key elements all of which leverage contemporary forms of interactive and Web 2.0 technologies to communicate, inform and educate members.

Peer Networks
This allows CFOs to seek out and establish links with other CFOs in similar size companies, in like industries, or in similar situations. It allows them to exchange ideas, tips, techniques, and thoughts one-to-one, instantaneously.

Expert Advice/Solutions Services
CFOZone staff fields questions from the community and uses the community's resources—its editorial staff, its data repositories, and other members—to obtain, vet, and supply the right answers to all queries.

Those queries and others make up CFOZone's topic bulletin boards. Questions are also posted here by members, and open to all members to weigh in. Each topic center is monitored by community CFOs, who answer questions themselves or direct queries to CFOZone's staff for resolution.

Research & Surveys
CFOZone undertakes a major research project each month and provides its findings to the community. All research is made available to members of tier one, a majority of the research is available to tier two, and executive summaries of findings are released for general consumption.

Education & Careers
Online forums including video, virtual trade shows, webcasts and white board presentations bring the CFO community and the vendor community together to exchange ideas and knowledge. Special reports target each of the tiers. This portion of CFOZone also posts thought-provoking academic research papers, the latest findings from the key financial research organizations, CFO submitted white papers, interviews with thought leaders, and relevant papers from the likes of McKinsey, Wharton, and MIT. (Vendor supplied white papers, if judged to be of general interest by community members, are also posted.)

The section also contains topic-specific wikis that are started by CFOZone's editors and then are opened up to contributions by the members. (CFOZone also conducts "emergency management/disaster planning" sessions online. In the case of a hurricane, for instance, the editors bring together specialists who educate and instruct CFO members on how best to protect their companies' assets.)

Opinion & Insight
Chief Financial Officers, leading academics and the veteran editorial staff of CFOZone provide commentary, opinions and analysis on key technology trends and business news in blogs, online editorials, and columns. In addition, a membership blog gives voice to any participant in CFOZone.

Events/Calendar & Online Roundtables
CFOZone's calendar keeps track of the dates CFOs need to remember for important online and offline gatherings. Event listings include upcoming webcasts, virtual trade shows and online roundtables. These are online get-togethers where CFOs—and invited vendor guests—talk about important technology and business topics.

Rankings & Lists
CFOZone's surveys, research and reports are culled into useful lists—the top software companies, hardware companies; top consultants; best places to work, etc. These are not only useful and informative, but generate a lot of buzz.

CFO Case Studies
The editorial staff of CFOZone takes the hard experiences of various members and produces case studies that provide education and insight for other members.

Technology, Tools and Benchmarks
Interactive ROI calculators help business and technology executives justify the cost of their technology expenditures. This section also includes technology primers on the latest technology breakthroughs to provide a quick overview of benefits and pitfalls. Also included is a directory of services available from the vendor community.

Industry Updates
Daily reports and updates to members on what's new and interesting in finance and  management.


Editorial Staff

Ronald Fink, Editor

Ronald Fink, Editor
Member Profile  |  Email

Ronald is a veteran financial journalist, having written and edited for newspapers and magazines in the field for more than 25 years. Before joining CFOZone, he was executive editor of Crain Communications' Financial Week and its website, FinancialWeek.com. Previously, Ronald was a deputy editor of CFO Magazine, published by the Economist Group, and created and oversaw the blog, Ron's Rant, on its website, CFO.com. He has won various awards, including several Jesse H. Neal awards, for his work on topics ranging from the banking crisis to the Enron scandal. Ronald is also a fiction writer and has published short stories in various literary magazines. He holds a master of science degree from Northwestern University's Medill School of Journalism and a bachelor of arts degree in English from Lawrence University in Appleton, Wisconsin.

Denise Bedell-Bleeker, Financial Writer, Author
Member Profile  |  Email

Denise Bedell-Bleeker is a financial writer for various international magazines and the author of the book Effective Exit Strategies for the Insurance Industry.

Snapshot of Specialties: Cash management, liquidity, financial technology

Marine Cole, Financial Writer
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Marine Cole has been a financial writer for multiple publications and blogs, including Financial Week, Dow Jones News Service, and DebtWire.

Snapshot of Specialties: Financial institutions, credit markets, accounting, and taxes.

Anne Field, Financial Writer/Editor
Member Profile  |  Email

Anne Field has written for a number of publications, including Business Week, CNNMoney.com, the New York Times, and Treasury & Risk. She also runs a blog, Not Only for Profit, part of the True/Slant network, about double and triple bottom-line companies and related small-business issues. As a freelance editor, Anne has worked for such Web sites as Fortune.com and Realsmallbusiness.com. She has also been an editor on the staffs of Business Week, Business Month, Self, and Success magazines.

Snapshot of Specialties: Entrepreneurship, management, and sustainable enterprise.

Nick Lord, Financial Writer
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Nick Lord is an award winning journalist and writer covering the financial markets. He writes for a range of publications including Barron's, Global Trade Review, AI 5000, FinanceAsia, EMEA Finance, and Plan Sponsor. He is based in Istanbul and has also reported from Hong Kong, New York City, and Washington, D.C.

Snapshots of Specialties: Alternative investments, Asia.

Sheryl Nance-Nash, Financial Writer
Member Profile  |  Email

Sheryl Nance-Nash is a contributor to Black Enterprise, Crain's New York Business, Essence, the New York Daily News, the New York Times, and Newsday. She is a former reporter for Money magazine and a former staff writer for Your Company magazine.

Snapshots of Specialties: Personal finance, small business, general business, and career issues.

Stephen Taub, Financial Writer
Member Profile  |  Email

Stephen Taub has been covering financial markets for 30 years. He has served as editor in chief of Financial World magazine, Individual Investor.com and CFOcom.

Snapshot of Specialties: Capital markets, M&A, regulation


The People Behind CFOZone

Bill Gerneglia, Chief Operating Officer

Bill Gerneglia, Chief Operating Officer
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Bill has been a member of the technology industry for 20 years and brings extensive expertise to the role of CTO. Most recently, Bill held the position of CTO of both Wiseads New Media and About.com. Bill also started an Advertising Network named GolfHelp.com targeting golf consumers and advertisers.

He worked for more than ten years as a systems & database C/C++ programmer at various Technology and Publishing companies before joining Oracle in their Architectural Services Division. He then became the VP of Systems & Quality for Elsevier Engineering Information where he helped build the Engineering Information Village. This product provided Web based full text search access to the Compendex database. This database is used daily by thousands of scientific and research organizations around the world.

Bill studied Electrical Engineering at Manhattan College and Industrial Management at SUNY Stonybrook.

James Lee, Ad Operations Manager and Webmaster

James Lee, VP of Information Technology
Member Profile  |  Email

James has over 12 years experience in website development from design and usibility to advertising operations. He holds 2 Fine Art degrees, a BFA from The College for Creative Studies and an MFA from The New York Academy of Art. James manages all aspects of Development and Advertising Operations.

Ron Kost, VP of Sales

Ron Kost, VP of Sales
Member Profile  |  Email

Ron has worked with startup and blue chip media companies for the past 22 years, most recently moving over to CFOZone from Economist.com and prior to that with Sourceforge Inc. (Home to Sourceforge.net and Slashdot.org). Ron was one of the original 3 business people in Red Herring Communications east coast office helping to successfully launch that media brand on the east coast of the United States from 1998 - 2000. Ron has built his career successfully selling to some of the world’s largest technology corporations including IBM, CA, Intel, AMD and their respective agencies. Ron started his career with Ziff Davis Media in 1985 leaving after 8 successful years. He has also been associated with USA TODAY, Future Networks, Times Mirror Magazines.

Patricia Varga, Western Sales Director

Patricia Varga, Western Sales Director
Member Profile  |  Email

Patricia Varga has 25 years of publishing and media experience, in both corporate and entrepreneurial environments, most recently with The Economist and economist.com. She has worked with some of the most respected brands in media, including The New Yorker, Outside Magazine, Men's Health and Business 2.0 and with some of the most respected corporations, Times Mirror, Hearst, Hachette and Conde Nast.

In addition to business development, corporate sales and marketing, Patricia has been very involved with charities and philanthropic organizations that enhance the status of women and children around the world. Founder of A Woman with Wings, Patricia works with Haven House, A Window Between Worlds and contributes to Soroptimists International.

A graduate of Stanford and Harvard, Patricia continues her love for visual communication through Art Center College of Design in Pasadena, CA.


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