topleft topright

Login or Register

Red-Hot Thread

"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

CFOZone Experts

Opinions and views from expert CFOZone members.

Tag >> triple bottom line
Apr 23

New corporate form for socially-minded companies gains traction

Posted by annearf in triple bottom lineIn compliancebenefit corporationsBen & Jerry'sB Lab


For-profit businesses with social and environmental goals, often called "triple-bottom-line" companies, because their environmental and social missions are as important as their financial goals, face a perennial problem when it comes to growth.  Call it the "Ben & Jerry's" effect. When that socially minded company went public in 1984, it ended up being bought by much less socially minded Unilever 15 or so years later, thereby diluting its original socially minded mission. In other cases, similar businesses could sell controlling shares to investors with big pockets, only to find their non-financial objectives severely watered down by the new owners.

One solution is to pass a law creating a new corporate form requiring that companies take into consideration the interests of non-financial stakeholders and, in effect, ensure their missions can't be touched.  Last week, Maryland became the first state to pass such a law, establishing a corporate form called a "benefit corporation."  As such, these "B corporations" will legally be able to consider the interests of employees, the environment, and the larger community in their decision making--and directors can't be sued if they take actions deemed to be damaging to shareholder financial interests. 

Copyright © 2009-2016 CFOZone. All rights reserved. CFOZone is a property of PSN, Inc.