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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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Opinions and views from expert CFOZone members.

Tag >> job satisfaction
Aug 30
2011

Gen X employees poised to lead job exodus

Posted by Stephen Taub in Millennialsjobsjob satisfactionjob dissatisfactionGeneration XDeloitteCareers/ManagementBaby Boomers

Stephen Taub

Employers beware. Your rank and file is becoming increasingly restless as the jobs picture brightens.

Don't be surprised if you see an exodus of employee as more and more of your rivals post "hiring" signs on their websites.

Jan 06
2010

Yes, that morale problem is as bad as you think

Posted by MQuinn in workersrecoveryproductivitymanagementjob satisfactioncareer

MQuinn

Now that we're all sobering up from our holiday eggnog, it's time to think more about the economic recovery that many of us expect to start to take hold this year.

I've already become convinced that it will largely be a jobless one.

That means managers will have to get more out of their existing workers if production is going to pick up.

Of course, what we're finding is that those that have survived layoffs still aren't that enthralled by their work. You can only recite the "at least I have a job" mantra so many times before it loses much of its motivational power.

Indeed, a report released Tuesday, based on a survey of 5,000 U.S. households conducted for The Conference Board by TNS, found only 45 percent of those surveyed say they are satisfied with their jobs, down from 61 percent in 1987, the first year in which the survey was conducted.

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