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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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Opinions and views from expert CFOZone members.

Tag >> amazon
Oct 01
2010

Bridging the online/on-ground divide

Posted by dbedell in TechnologySMEsmall and medium-sized businessQuickBooksNetflixfinancial management solutionsERPenterprise resource planninge-commerceCRMBlockbusterBarnes & Nobleamazon

dbedell

Small and medium-sized companies can take advantage of a wealth of integrated technology solutions to help them manage online commerce and financial processes through a single package. This can be a great help in reducing the headache of handling the complex interweave of online and on-the-ground financial operations.

Being a bricks and mortar company was once considered the only way to truly get big and stay big in the retail world. Then came the online shopping revolution, and people said that it was bricks and clicks companies—those with big footprints on the ground and a solid online strategy—that would rule the hearts and minds of shoppers.

Dec 14
2009

Retail winners and losers

Posted by PaulaColbert in walmartretailnovember saleskohl'scyber mondayblack fridayamazon

PaulaColbert
 

Cautious optimism is opening the wallets of consumers again as we celebrate the slow rise out of a two year recession.  November month end results were buoyed by Thanksgiving weekend sales,  with surprise increases online both Black Friday and Cyber Monday, indications that early discounting and great offers by Amazon, Wal-Mart and Sears worked.   Brick-and-mortar stores didn't fare as well, with sharp declines for many teen and luxury retailers, while discounters like Costco, Wal-Mart and TJ Maxx had increases over last year, both in sales and foot traffic.  The message was loud and clear from consumers, "Give me a large discount or lose me as a customer".  Traditional Black Friday sales were everywhere, but the retailers that won were discounting far beyond the standard 20%.  Those that offered discounts in the 20-25%, like Ann Taylor, Banana Republic and Target, paid dearly for not being more aggressive.

The largest increases came from online purchases on Thanksgiving, Black Friday and Cyber Monday, a trend that will only increase from year to year as technology savvy generations become a larger population of the buying public.  It's no surprise that Monday, November 30th captured the prize for the most online sales since the term Cyber Monday was introduced several years ago, with Amazon increasing 28% , Walmart 22% and Apple 39% yr. over yr.  Which begs the question, "Will brick and mortar stores be necessary in the future?".  To many of the Kohl's and Borders online shoppers, the answer will be a resounding "YES!" due to the eight online failures that occurred within a 14 hour period on the Kohl's website and 16 failures on the Borders site, certainly costing them revenue.  But consumer behavior is changing and for different reasons.  More of the population is technology savvy, but equally as important, they are wiser to costs and prices of products.

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