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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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Tag >> SEO
Oct 21
2010

A non-IT guide to search engine optimization (SEO)

Posted by dbedell in YahooTechnologySEOsearch engine optimizationITGoogle

dbedell

Many CFOs and other finance executives may feel that understanding such IT concepts as search engine optimization (SEO) are not in their remit.

However, particularly for smaller companies where job functions may be less-defined or input from senior management is desirable across the whole gamut of business functions, it makes sense to have a basic understanding of the importance of search engine optimization, and also to know how to implement it in any writing, posting, research, and so on that may end up online.

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