"The corporate brand is not only used to improve competitive
positioning and express company aspirations, it can also be a powerful
tool to motivate employees."
Opinions and views from expert CFOZone members.
Tag >> CFO
The good: CFOs think the economy is on an upswing. The bad: They also believe the Japan disaster will impact the US. The ugly: More of them than before plan to raise prices. The uglier: Even as CEO pay soars, most other employees can't expect the same for their compensation.
That's according to a biannual survey of CFOs conducted by Grant Thornton. It questioned 318 CFOs and senior comptrollers, 59 of whom were from the Northeast.
Here is yet another reminder that job growth will continue to be slow for a period of time.
A survey by Robert Half found that an equal percentage of chief financial officers expect to boost hiring full-time accounting and finance professionals as those who plan to reduce their job ranks.
Bank of America named Bruce Thompson chief financial officer. He replaces Chuck Noski, who will become vice chairman of the banking giant.
Thompson will succeed Noski as CFO by the end of the second quarter.
Chris Liddell announced that he will leave General Motors on April 1.
In a press release Thursday morning, the company stressed Liddell is stepping down after completing the largest public stock offering in history and stabilizing the company's financial operations.
The former chief financial officer of Freddie Mac will probably face civil charges for his role in the collapse of the mortgage giant.
Anthony Piszel abruptly resigned as CFO of CoreLogic, after receiving a Wells notice from the Securities and Exchange Commission staff in connection with certain disclosure matters during Piszel's tenure at Freddie Mac from November 2006 to September 2008.
Chief Financial Officers are more optimistic than they were three months ago.
According to the latest survey of CFOs conducted by Financial Executives International (FEI) and Baruch College's Zicklin School of Business, an index measuring CFO optimism for the US economy rose more than 10 points and the outlook for CFOs' own companies' also increased nearly four points.
If recent court decisions lead to the repeal of the Obama health care plan, don't expect chief financial officers to cry.
This is because most of them think it is a bad law.
Sara Lee is the latest company to break itself into two or more separate companies.
The split announcement comes in the same month that Motorola divided into two separate companies.
Wouldn't it be nice to know whether the CEO or CFO is, well, being less than candid?
Well now there may be a way to tell.
Although chief financial officers, risk managers, and other corporate executives recognize the importance of strategic risk management, many are as yet unable to put it into full practice and linking it effectively with overall corporate strategy is a still-elusive goal.
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