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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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Tag >> Blackstone Group
May 07

Latest corporate-image boost: Create a small-business fund

Posted by annearf in Vikram PanditStephen Schwarzmansmall businessLloyd BlankfeinGoldman SachsCitigroupCashBlackstone Group


A time-honored way for unpopular companies to burnish their image is to dole out lots of money to charity. Now it looks like the new alternative, at least for financial services businesses, is to hand out big bucks to small companies.

Just consider this.  On Wednesday, Citigroup announced the launch of a $200 million fund to boost small-business lending in low-income communities.  It linked up with Calvert Foundation, a nonprofit investment management firm,  and Opportunity Financial Network, a financial intermediary for community investments, to help with these efforts.  The deal is that Citi will provide $199 million through a mix of equity and loans. The other two organizations will supply the rest. 

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