BP has engaged another front in its public relations campaign over the Horizon Deepwater oil spill fiasco. The energy conglomerate is now taking on combatants on Twitter—in a concerted effort to quell increasing criticism aimed at the company in the Twitterverse. BP has upped its Twitter followers to over 16,000 from around 2,000 over the course of a month. The company is providing updates of its ongoing response efforts on Twitter.
Part of the problem is that BP has a Twitter nemesis—since May another Tweeter that has been lampooning BP’s efforts at managing the reputational fallout of the oil spill. And that nemesis—BPGlobalPR—not only has more than 10 times as many followers as BP itself—at over 180,000 on Tuesday—but also has stronger search engine (SEO) ties. BPGlobalPR came up first on a Google search of BP and Twitter, which means that so far the fake PR tweeter is winning the battle for online dominance.