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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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in CFO Conversations by tanglangguai, 04-02-12 09:05
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High finance in the online music business Print E-mail

A huge volume of complicated transactions conducted around the world make music more like international banking than you'd think.

 
Tech downturn "unofficially over" Print E-mail

U.S. IT sector is poised to grow almost 7 percent in 2010, Forrester says. M&A activity ready to heat up, too.

 
Social media's elusive ROI Print E-mail

Enthusiasm for outlets like Twitter and Facebook has never been stronger. But how do you measure success?

 
H-P hits a speed bump Print E-mail

Sales are slumping, but CFOZone's research affiliate finds that demand in the enterprise market may revive growth.

 
SAP to hike maintenance fees Print E-mail

Companies using older versions of its software are getting slapped with a price increase.

 
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