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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."
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The CIO-CEO-CFO reporting circle 966
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How MGM uses shared services to drive cost savings 738
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CFO Moves (August 13) 1139
Postcard from Syria 2092
CFO Moves (August 6) 1739
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Help wanted: Accountants who can speak 1712
CFO Moves (July 16) 1243
Singapore model firmly intact 689
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CFO Moves (July 2) 1218
HR and the Twitterverse 3741
CFO Moves (June 25) 1046
What the rebalancing of the renminbi really means 799
CFO Moves (June 18) 1316
CFO Moves (June 11) 1677
Investment trusts gain ground as new retirement plan vehicle 1475
New strike at Honda's Chinese suppliers 551
CFO Moves (June 4) 729
Pru tamps down at least some investor fury 786
Will corporate confidence weather the latest storm? 779
ESOPs making a comeback 1234
Employers seen boosting salaries 722
CFO Moves (May 28) 1150
CFO Moves (May 21) 950
Sony investors unsatisfied by cost cuts alone 547
CFO Moves (May 14) 802
Big Deals (May 7) 719
CFO Moves (May 7) 835
Builder exec pay didn't collapse along with housing market 2047
Big companies looking for big changes in health care 1156
CFO Moves (April 30) 962
B of A fends off shareholder proposals 787
 
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