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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."
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Item Title Hits
IT vendors' certification by auditors may not amount to much 1126
New tech collaboration could help reduce corporate risk 1083
Corporate IT spending to inch up 1324
Big business fails to fix state food stamp system 1342
Ex-CFO/CIO says finance and IT need each other after all 1656
Why CIO searches go wrong 1022
The next place CIOs should look to cut costs 1155
Your company's data is under attack 998
Just turn it off 1912
Long past time for CFOs to get their own trade analytics 622
Mining for gold with semantic data management 550
Why the Cloud may be good for small business 536
FTC warns companies about data leaks 488
Intel-led investor group investing $3.5 billion in U.S. startups 477
New virus terrorizing corporate computers 1370
Staples takes aim at corporate IT services 474
Cisco offers clear signal in murky recovery 409
Data breaches costing companies big bucks 377
High finance in the online music business 579
Tech downturn "unofficially over" 486
Social media's elusive ROI 1137
H-P hits a speed bump 621
SAP to hike maintenance fees 518
Apple/Google rivalry heats up - thanks to the FTC 444
Businesses supersizing shared services 476
Dell plays catch up with HP, buys Perot Systems 742
ERP sales AWOL at Oracle 436
Tech flops of tomorrow 675
Is the host with the most? 483
IT outsourcing may have peaked: CIOZone research 674
RockMelt the newest rival for Internet Explorer, Firefox 954
Word of the day: Infringement 466
Apple's no angel 602
Tax trumps green as Microsoft relocates data center 428
The discreet charm of the SMBs 425
Clunkers program jump-starts car sales 392
Utilities generate surprising profits 457
ERP talent hard to come by, survey finds 498
Financial media wars 443
Well, that tech revival didn't last long 481
Outsourcers take their lumps as customers pull back 543
Nothing ventured? Nope, VC investment picking up 478
This blog will self-destruct in five seconds 527
This airlines' passengers are a bunch of animals 443
What keeps corporate execs up at night? (MSNBC) 428
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