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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."
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Item Title Hits
IT vendors' certification by auditors may not amount to much 1139
New tech collaboration could help reduce corporate risk 1095
Corporate IT spending to inch up 1341
Big business fails to fix state food stamp system 1361
Ex-CFO/CIO says finance and IT need each other after all 1672
Why CIO searches go wrong 1035
The next place CIOs should look to cut costs 1163
Your company's data is under attack 1009
Just turn it off 1930
Long past time for CFOs to get their own trade analytics 629
Mining for gold with semantic data management 557
Why the Cloud may be good for small business 542
FTC warns companies about data leaks 494
Intel-led investor group investing $3.5 billion in U.S. startups 481
New virus terrorizing corporate computers 1384
Staples takes aim at corporate IT services 478
Cisco offers clear signal in murky recovery 412
Data breaches costing companies big bucks 379
High finance in the online music business 590
Tech downturn "unofficially over" 492
Social media's elusive ROI 1189
H-P hits a speed bump 633
SAP to hike maintenance fees 524
Apple/Google rivalry heats up - thanks to the FTC 448
Businesses supersizing shared services 484
Dell plays catch up with HP, buys Perot Systems 754
ERP sales AWOL at Oracle 444
Tech flops of tomorrow 683
Is the host with the most? 488
IT outsourcing may have peaked: CIOZone research 682
RockMelt the newest rival for Internet Explorer, Firefox 958
Word of the day: Infringement 495
Apple's no angel 609
Tax trumps green as Microsoft relocates data center 431
The discreet charm of the SMBs 430
Clunkers program jump-starts car sales 397
Utilities generate surprising profits 463
ERP talent hard to come by, survey finds 505
Financial media wars 450
Well, that tech revival didn't last long 488
Outsourcers take their lumps as customers pull back 551
Nothing ventured? Nope, VC investment picking up 484
This blog will self-destruct in five seconds 535
This airlines' passengers are a bunch of animals 448
What keeps corporate execs up at night? (MSNBC) 430
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