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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

Latest Forum Posts

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Companies are having a tougher time hiring foreign workers

Government crackdown is especially onerous for many small businesses.

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Should angels get a special tax credit?

Skeptics doubt pending bill is necessary.

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ABS regulatory murk hurts issuance

Lack of harmonization in ABS market reform is causing concern for issuers.

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Women entrepreneurs wanted

Incubator addresses decided lack of woman-led tech start-ups.

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Brand value: Serious analysis or just a "divertimento?"

World Cup resurrects old question of what the ultimate intangible is really worth.

 
Apologies could make health costs go down

Recording and admitting errors key to reducing system-wide healthcare expenses.

 
Wal-Mart waffles on apparel-buying

Move back to Arkansas would be tough on vendors, employees.

 
Big bucks in the Big Apple: Highest-paid CFOs in New York

Battles over compensation have not stopped multi-million-dollar bonuses.

 
Keynes biographer skewers deficit hawks

It's government inaction on the economy, not the reverse, that worries the private sector, writes Robert Skidelsky.

 
Restructuring: a new frontier in Islamic finance

Keeping shariah-compliant bonds from becoming equity is proving a challenge.

 
Apple supply manager faces fraud, money-laundering charges

Even with greater spend on corruption risk management, fraud still happens.

 
Capital at work

How Cytec manages for cash as well as earnings.

 
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