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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

Latest Forum Posts

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Companies are having a tougher time hiring foreign workers

Government crackdown is especially onerous for many small businesses.

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Should angels get a special tax credit?

Skeptics doubt pending bill is necessary.

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ABS regulatory murk hurts issuance

Lack of harmonization in ABS market reform is causing concern for issuers.

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Women entrepreneurs wanted

Incubator addresses decided lack of woman-led tech start-ups.

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Why regulators shouldn't listen to economists

New York Fed economists told regulators there was no housing bubble.

 
More trouble for banks

Another court rules they can’t get at the collateral on badly securitized mortgages.

 
CFO in running for top spot at Sara Lee

Marcel Smits, finance head, faces tough competition and a tough job.

 
Big Deals (August 20)

Hostile bid in fertilizer industry shakes awake the usual dog days in M&A, while Fannie and Freddie debt pressure the banks.

 
Tapping the nascent market for impact investing

Is there a viable opportunity for financial services companies beyond traditional social responsibility?

 
CFO Moves (August 20)

Getty Images goes outside for new CFO.

 
CFOs to Bernanke: Thanks, Ben

Fed's latest move will help corporate borrowers.

 
The intangibles of cash management

Lower working capital means more to Cytec than higher cash flow.

 
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