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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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UK growth slows to crawl, austerity to persist

Britain's coalition government unveiled sharply lower economic growth forecasts on Tuesday and said it would take much longer than hoped to wipe out its deficit, meaning tough austerity measures would extend beyond the next election due in 2015.

 
Euro zone crisis biggest threat to global economy: OECD

The euro zone's debt crisis has become the biggest threat to the global economy and a break up of the currency zone can no longer be ruled out, the OECD said on Monday, slashing its forecasts and urging the ECB to play a bigger role in defusing the crisis.

 
Retail stocks up after strong holiday weekend

After a blockbuster performance over the long Thanksgiving weekend, U.S. retailers now must replicate the robust results in order to see profitable sales gains for the rest of the holiday season.

 
Analysis: In a close-knit world, frontier debt loses out

The escape route from risky peripheral euro zone debt into higher-yielding emerging markets is becoming increasingly tortuous, as the debt crisis marries the performance of all assets closer together.

 
Exclusive: Euro zone may drop private sector from ESM bailout

Euro zone member states, mindful of flagging market confidence in euro zone debt, are considering dropping private sector involvement in the region's permanent bailout fund due to come into force in 2013, four EU officials said on Friday.

 
Global supermarkets wary of fine print on India invite

Global supermarket chains welcomed a long-awaited invitation from India to invest in the country's $450 billion retail market, but they fear the small print may keep a lid on investment in the short term.

 
Fame-hungry funds risk investor ire with A-list ads

Fund managers keen to cash in on the cult of celebrity are being warned high-profile, pricey marketing campaigns in today's tough economic times could lose them more business than they win.

 
"Disastrous" bond sale shakes confidence in Germany

A "disastrous" German bond sale on Wednesday sparked fears that Europe's debt crisis was even beginning to threaten Berlin, with the leaders of the euro zone's two strongest economies still firmly at odds over a longer-term structural solution.

 
Fed to test six big banks for Euro stress

The Federal Reserve plans to stress test six large U.S. banks against a hypothetical market shock, including a deterioration of the European debt crisis, as part of an annual review of bank health.

 
Lobbyist eyes 2013 for corporate tax overhaul

Kenneth Kies sizes up the chances of reforming the convoluted U.S. tax code like someone who has lived through it before. In fact, he has.

 
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