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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."
Analysis: Trading bonanza masks perils for exchanges

Frantic trading as Europe struggles with its debt crisis is providing a brief shot in the arm for stock exchanges, but won't immunize their hefty valuations from fierce competition when the volumes abate.

Exclusive: Holiday shoppers plan to spend less this year

Most Americans expect to spend less or the same on the holidays this year compared with last year, a survey showed on Monday, an early sign that retailers will have to try harder to win shoppers in the biggest selling season of the year.

Analysis: Bernanke's shrinking gift to Wall Street

Wall Street could make $100 million from the Federal Reserve's next bond market maneuver, but that is considerably less than the gains from prior Fed actions.

NYSE urges straight talk on high-speed trading

It's time for market regulators to clear the air on high-frequency trading, a top Big Board executive said.

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