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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."
Fame-hungry funds risk investor ire with A-list ads

Fund managers keen to cash in on the cult of celebrity are being warned high-profile, pricey marketing campaigns in today's tough economic times could lose them more business than they win.

 
"Disastrous" bond sale shakes confidence in Germany

A "disastrous" German bond sale on Wednesday sparked fears that Europe's debt crisis was even beginning to threaten Berlin, with the leaders of the euro zone's two strongest economies still firmly at odds over a longer-term structural solution.

 
Fed to test six big banks for Euro stress

The Federal Reserve plans to stress test six large U.S. banks against a hypothetical market shock, including a deterioration of the European debt crisis, as part of an annual review of bank health.

 
Lobbyist eyes 2013 for corporate tax overhaul

Kenneth Kies sizes up the chances of reforming the convoluted U.S. tax code like someone who has lived through it before. In fact, he has.

 
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