Let's face it. Seemingly every day another piece of data is reported that suggest the economy is on the road to recovery...except for jobs.
Sure the unemployment rate is down to 8.9 percent, the lowest level since April of 2009 as 192,000 jobs were added last month. Also, the December and January new jobs numbers were revised upward by a total of 58,000 jobs.
Even so, about 2.7 million who are unemployed are still not actively seeking work, so they are not counted in the unemployment. Worse, many experts warn that the overall unemployment rate is unlikely to fall significantly from current levels for a number of years.
One solution: A growing number of experts are calling for a new entrepreneurship spirit in America. The trouble is many people don't have the capital or the desire to risk tens of thousands of dollars or even millions on a new business.
However, it is time for individuals to think beyond the conventional ways of starting their own business. I call them non-entrepreneur entrepreneurs. These are people who until now would perceive themselves as entrepreneurs.
And CFOs at major corporations will embrace this movement.
For example, all of the bloggers on this website are entrepreneurs. They own their own businesses. The business, however, is the selling of their writing and editing skills.
So, none of the bloggers are on the payroll of cfozone.com. They work independently from their homes in three countries. They all are successful, working for a variety of websites, magazines, newspapers or even corporations.
To succeed as a freelancer, you have to look at yourself as an entrepreneur running your own business. You must find a niche to write about that is not crowded and then market yourself. You then need to set your prices, never an easy exercise. Then, of course, you must regularly produce quality work and try to get known by word of mouth or by being noticed or Googled. You also have to bill your clients and make sure you are paid.
Trust me, most journalists don't think of themselves as entrepreneurs. They did not initially enter the business with the designs of making large sums of money. Yet, the shake-up of the publishing industry and the transformation from print to web has led to a startling large number of journalists who operate independently, are successful, and love every minute of it.
More and more people are doing this in many other industries as well, and until now never thought of themselves as entrepreneurs.
One friend of mine is a successful independent post-production video editor. He has been on his own for a number of years and recently gave up his expensive office in Manhattan and now works from his home. And he has made it work seamlessly.
My brother, a psychologist in New Hampshire who never in a million years would perceive himself as an entrepreneur (See: 1960s anti-establishment radical). Yet, there he is juggling a number of steady gigs, whether it is teacher or grant writing. He's an entrepreneur.
Others are entrepreneurs in IT, home improvement, photography (weddings and bar mitzvahs), to name just a few examples. I know people who have started successful businesses tutoring for the SATs. They get big bucks from freaked out parents.
Companies like these people. They don't have to put these workers on their payroll, worry about firing them, especially those over 40 years old who can sue them for possible age discrimination, and, of course, pay the high cost of benefits.
This is also yet another reason why we need affordable health insurance policies that don't deny people with pre-existing conditions.
After all, the non-entrepreneur may be the ones who save the US economy.