Submitted by Caleb Newquist, republished from Going Concern, Accounting News for Accountants and CFOs.

Accounting firms seem to be on the fence when it comes to social media. While the Big 4 recruiting teams (and non-Big 4 for that matter) are into it full force, we're skeptical about the enthusiasm of the firms' leadership, especially the operational leaders.

To them blogs, Facebook, Twitter et al. is a way to waste time and has nothing to do with producing results. But now that Microsoft has announced that it will be including plug-ins for Outlook (sorry, firms on Lotus Notes), we wonder if the momentum behind social media will prove too much to ignore forever.

There are some signs of acceptance including Stephen Chipman (still needs to make it public) and Jeremy Newman communicating through the blogosphere, the growth of social networking and, as we mentioned, recruiting. Eventually the firms will come around, but when?

Our friendly HR expert, Dan Braddock thinks it won't be long, "Facebook's privacy settings are getting sophisticated quickly; someone can make their Facebook page look as professional as a LinkedIn profile."

And what about friending clients, co-workers and potential recruits? "People are getting more and more comfortable with the idea, so it won't happen right away but in 3 to 5 years, you're going to start seeing more of it," DWB said.

Microsoft's director of technical accounting called out financial reporting as being pretty much irrelevant. It remains to be seen if firms continue to resist social media while the rest of the world continues to find ways to innovate by utilizing it.