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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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Tech flops of tomorrow Print E-mail
Monday, 31 August 2009
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Tech flops of tomorrow
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RockMelt
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RockMelt

How can you bet against Netscape founder Marc Andreessen's return to the field that made him famous? It's easy when his future offering, RockMelt, is set to enter a browser business populated by Microsoft, Google and Apple, not to mention the popular Firefox. While little is known about RockMelt's strategy, other than the fact that Facebook figures prominently, it's going to have to have more than a few bells and whistles (and social networking features) to live up to the hype that's already building around it. Otherwise co-founders Eric Vishria and Tim Howes will be sitting on a dud, and we'll have to hear over and over again about how RockMelt "melted" in the heat of battle.



 


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