"The corporate brand is not only used to improve competitive
positioning and express company aspirations, it can also be a powerful
tool to motivate employees."
Nokia is the global leader in mobile phones, with about 40 percent of the market. But as indicated by its recent deal with Microsoft and a new Linux-based smartphone,
the company is looking to recast itself amid concerns about its future.
One of Nokia's new initiatives is the stylish Booklet 3G, which marks
the company's entrée into the
netbook market. While more details will come to light at the Nokia
World conference in early September, here's what we know: The 2.75
pound Nokia will be Windows-based and will have a 10.1 inch
high-definition screen, a 12-hour battery life, an Intel Atom processor
GPS, an aluminum case, and an internal mobile broadband card with an
SIM slot. But the netbook market is crowded, to put it mildly, and the
device is likely to be too expensive for consumers and not powerful
enough for enterprise users. Nokia, which is increasingly looking to be
a software provider, sees its Ovi services as a differentiator. They
may be the only one.
in In Compliance by 
