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Monday, 31 August 2009 |
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Page 4 of 8
Apple Tablet
The
hype machine is already in overdrive, but no one knows when -- or even
whether -- Apple will announce its tablet computer. For the better part
of a year, the non-stop speculation has been focused on the tablet
itself, but over the past month, we've been subjected to countless
reports on whether the tablet will make its debut at Apple's September
media event (the answer is no). Personally, I'm suffering from tablet
burnout.
But
excessive hype doesn't necessarily spell a doomed product -- the iPhone
is exhibit A in that regard. The key question is this: Does anyone
really need a tablet? And an expensive one at that, with a reported
price tag of as much as $700. Tablets have come and gone, and no one is
really clamoring for them. Steve Jobs, back on the job, is obsessing on
the device, according to the Wall Street Journal, and the man has
notched more than a few wins. But can Apple make its tablet a platform
that competes with lower-cost netbooks, e-book readers and portable
video players, all at the same time? I don't see it.
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