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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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Tech flops of tomorrow Print E-mail
Monday, 31 August 2009
Article Index
Tech flops of tomorrow
Palm Pre
RockMelt
Apple Tablet
Zune HD
Windows 7
Nokia Netbook
Google Chrome OS

Apple Tablet

The hype machine is already in overdrive, but no one knows when -- or even whether -- Apple will announce its tablet computer. For the better part of a year, the non-stop speculation has been focused on the tablet itself, but over the past month, we've been subjected to countless reports on whether the tablet will make its debut at Apple's September media event (the answer is no). Personally, I'm suffering from tablet burnout.


But excessive hype doesn't necessarily spell a doomed product -- the iPhone is exhibit A in that regard. The key question is this: Does anyone really need a tablet? And an expensive one at that, with a reported price tag of as much as $700. Tablets have come and gone, and no one is really clamoring for them. Steve Jobs, back on the job, is obsessing on the device, according to the Wall Street Journal, and the man has notched more than a few wins. But can Apple make its tablet a platform that competes with lower-cost netbooks, e-book readers and portable video players, all at the same time? I don't see it.



 


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