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"The corporate brand is not only used to improve competitive positioning and express company aspirations, it can also be a powerful tool to motivate employees."

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Ex-CFO/CIO says finance and IT need each other after all Print E-mail
Thursday, 01 April 2010
Article Index
Ex-CFO/CIO says finance and IT need each other after all
Service and Control
Results and Respect
Tactics and Strategies
Expense and Investment
Quick and Quality
Customization and Standardization
Innovation and Bureaucracy
Good IT Can Be Great IT

Innovation and Bureaucracy

Cramm says she frequently hears business leaders' frustration that IT doesn't spend nearly as much time innovating to advance the business as they'd like. She also says that "almost every IT professional" shares that frustration. Yet the sheer amount of time IT spends on responding to project requests and maintenance hinders their progress in innovation. Cramm foresees a future where the typical business leader is reasonably "IT-smart" and self-sufficient enough to handle his own day-to-day IT needs and free IT to innovate. IT can facilitate this by showing business partners the simple solutions they can use to reduce their dependence on IT.



 


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