"The corporate brand is not only used to improve competitive
positioning and express company aspirations, it can also be a powerful
tool to motivate employees."
Up to this stage, Cramm's solutions are ways to make IT good (for you). Of course, "good" is good. In a good business-IT partnership, business collaborates well with IT and helps IT help them.
And yet Cramm believes it can get better; IT can be great. Great IT is Cramm's ultimate utopia, where IT is "democratized." That is, everyone across the enterprise is IT-smart enough to be reasonably self-sufficient. This, she believes, will liberate IT from the staggering queue of mundane requests that prevent them from doing the exciting, innovative projects that would be a win for all. Great IT, according to Cramm, means shifts in IT activities including moving from servicing the enterprise to coaching, helping business leaders increase their tech knowledge -- in almost a consultancy model. She also envisions a future in which great IT has moved beyond providing point solutions to creating enabling tools. Great IT in additions includes a shift from managing fixed assets to managing variable, on-demand solutions.
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