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Wednesday, 12 August 2009 |
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iPhone Price Plummets
You may know that the iPhone made its debut in June 2007, but unless you were one of the first adopters, you might not remember the price cut that followed about two months later. Many of those users were more than a little miffed when Apple sliced the cost of the 8 GB iPhone from $599 to $399 and eliminated the 4 GB model.
While it turned out to be the right move, transforming what might have been merely a successful product launch into a sensation, Steve Jobs' initial reaction was, shall we say, lacking in sensitivity. "That's technology," he told USA Today. "If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that's what happens in technology."
Within days, Jobs had changed his tune, offering a $100 store credit to iPhone owners. "Our early customers trusted us," he said in a letter posted on the Apple site, "and we must live up to that trust with our actions in moments like these."
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in In Compliance by 
