"The corporate brand is not only used to improve competitive
positioning and express company aspirations, it can also be a powerful
tool to motivate employees."
General Electric Co (GE.N) will keep its focus on boosting its dividend and improving margins as it faces what Chief Executive Jeff Immelt expects to be an extended period of economic instability.
The estimated $7.8 billion settlement reached last week between BP Plc (BP.L) and attorneys for victims of the Gulf of Mexico oil spill left many details unresolved, but at least one thing looks like a sure bet.
President Barack Obama summons the image of a scrappy auto worker or high-tech engineer when he calls for expanding a major corporate tax break for manufacturing, but he might just as well evoke the coffee-shop barista or the cable guy.
A U.S. trade bill targeting Chinese imports goes against international rules and Beijing will not adjust the value of its currency to try to bridge a trade deficit that is Washington's problem to fix, China's commerce minister said on Wednesday.
